Centro de Informação Europa Criativa

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13-06-2022
Europa Criativa MEDIA e FEST debatem as oportunidades existentes para o Cinema e Audiovisual 

| Datas: 23 e 24 de Junho de 2022 | Espinho |

O FEST - Novos Realizadores | Novos Filmes terá este ano um espaço para debater as oportunidades existentes no Europa Criativa MEDIA para o Cinema e Audiovisual, concretamente nos dias 23 e 24 de Junho. 

Enquadrada no FEST PRO - Directors Hub,  a colaboração entre o festival e o  Centro de Informação Europa Criativa MEDIA (CIEC)  integra a conferência "Identifying and connecting with your audience", para além de uma sessão de informação sobre as oportunidades do Programa MEDIA, um espaço de reuniões com profissionais  e momentos de networking.

O objetivo destes encontros é romover as oportunidades do Programa Europa Criativa MEDIA e fomentar futuras colaborações internacionais.

 

O programa das actividade MEDIA no FEST PRO 2022 é o seguinte:

 

23 de junho (11h - 12:30h)
Conferência “Identifying and connecting with your audience”

A capacidade de conhecer e se conectar com seu público desde uma fase inicial de desenvolvimento da obra é uma ferramenta muito importante para qualquer cineasta. Conhecido popularmente como “Audience Design”, esse conjunto de instrumentos pode mudar a forma como um filme é recebido e permitir que alcance novos patamares devido à ligação que estabelece com o público potencial.
Nesta sessão, exploraremos as possibilidades dessa ferramenta e como os cineastas podem aproveitá-la melhor.

Oradores:

>>Valeria Richter: Writer, developer and consultant feature film/TV series, lab/script development and pitch coaching. Author “TFL Audience Design an Introduction” Torino Film Lab.  Nordic Factory Copenhagen; Pebble

"Valeria Richter works internationally, where she writes, develops and consults feature film/TV series, lab/script development and pitch coaching. She consults various events and organisations. She was part of starting TorinoFilmLab and developed the Audience Design Concept for them, writing a free e-book on AD strategies in 2018; she is currently head of studies for the TFL AD Distribution Fund consultancy. Valeria also runs the Industry@Tallinn EmPOWR labs since 2008 and was hired to manage the successful Nordic Genre Boost programme with Nordisk Film & TV Fond. She is head writer/creator of an 8-part TV drama series Next of Kin (Elisa Viihde Viaplay 2022) and runs Nordic Factory Cph., developing the New Nordic Narratives lab- and think tank project, focused on inclusion and sustainability, with Helene Granqvist/Nordic Factory Sweden. Valeria holds an MA in Film & Media from Cph. University and is a member of WIFT DK and EFA."

>>Síle Culley: Audience Designer & Development Consultant

"Síle started her career in film distribution at Pulse Films working across their slate of independent films. She then managed worldwide sales & distribution on box office record-breaking alternative content for the big screen at CinemaLive. Síle then joined Altitude Films, where she was responsible for the theatrical roll-out of their slate in the UK & Ireland, as well as their Sky Cinema partners. Since 2019, Síle has been consulting on Audience Design for both independent producers and established production companies throughout Europe. She facilitates and runs workshops for film teams to help them identify potential audiences for their films and the positioning of their projects in the ever-competitive marketplace.

She is an industry expert for Eurimages' Co-Production Fund, as well the Director of The Audience Design Lab at the International Screen Institute in Vienna, launching in June 2022. Síle is an alumni of Berlinale Talents, Torino Film Lab, LIM Less Is More and the NFTS. She is a member of the European Film Academy and the founder of The Breakfast Club, a peer-to-peer network for women working in the Business of Film in Ireland.

>>Nicolò Gallio:  Training, Publicity & Marketing, Audience Designer, Interactive & New Media, Consulting

"Nicolò Gallio is a marketing and communications consultant with extensive experience across cultural and creative industries. An alumnus of the TorinoFilmLab Audience Design Programme, he has a background in PR, media relations and content management for films, festivals, brands and non-profit organisations.

With a vertical expertise in digital communications for the audio-visual industry, he is Researcher & Strategist at the Berlin-based film marketing agency Alphapanda and supports filmmakers, producers and distributors during the whole life cycle of their projects. He holds a Ph.D. in Film Studies from the University of Bologna (Italy), runs international workshops and masterclasses, and lectures in marketing, communications, cinema and media."

Moderação: Susana Costa Pereira (CIEC)

 

24 de junho (15:30h - 17:30h)
Sessão de informação "Europa Criativa MEDIA - Oportunidades para o Cinema e o AV"

O atual programa Europa Criativa fornece mais apoio e financiamento do que nunca aos sectores cultural e criativo -com um orçamento de mais de 2,4 mil milhões de euros.

A sessão dará uma visão geral sobre as oportunidades do Europa Criativa MEDIA para os sectores do cinema e do audiovisual, com particular incidência nas areas de criação.

 

24 de junho (18h)
Industry Meetings - MEDIA

Reuniões individuais com profissionais. Sujeito a marcação prévia.

 

24 de junho 20h00
MEDIA Networking Dinner

 

Mais informações sobre o programa do FEST PRO 2022 a decorrer entre 20 e 27 the Junho aqui . O FEST- Novos Realizadores | Novos filmes é financiado pelo Europa Criativa MEDIA desde 2019.

Acreditações disponíveis aqui.

 

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